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Our Story

One rainy day...

One rainy day at the University of Oregon, we were in our college apartment, scraping the bottom of yet another empty jar of peanut butter. As hungry college students and athletes, we ate a lot of peanut butter, and on this occasion, neither of us felt like biking to the store in the rain to buy more. So, we decided to try making our own! That day, Wild Friends was born. Less than a year later, we left our college lives behind to pursue our peanut butter dreams. Since starting Wild Friends in 2011, we’ve launched dozens of new flavors of nut and seed butter that are sold in thousands of stores across the country. Through all these changes, one thing has stayed the same: Our passion for delicious products made with the healthiest wholesome ingredients we can find.


At Wild Friends, Our Mission is to make food friendly.

Friendly food is:

  • Delicious and fun to eat
  • Made with real ingredients we can recognize and trust
  • Free of preservatives and additives
  • Non-GMO, All-Natural and Organic whenever possible
  • Ingredients sourced from suppliers who care about quality as much as we do
  • Produced and packaged with the planet in mind
  • Made by happy and healthy employees
  • Made by a company dedicated to unceasing improvement in taste and quality


Communicate to build trust

Communication is the key to doing great work as a team. We are responsible for our own job training. We ask questions and ask for help whenever we need it. We work with our team members and managers on a daily basis to get clarity on where our priorities lie. Top notch communication is essential because it allows us to do more with less.

Be a no-ego doer

Our ideas are not attached to our personal worth. We welcome feedback from our teammates because we know critique means better work. We create an environment where new ideas are encouraged, cultivated and implemented.

Focus on improvement

We can always be better: as a company and as individuals. We focus on learning, improving, and being open to failure along the way. We are conscious of our personal levels of happiness and productivity and make continual changes to grow. We are open to learning from and teaching each other.

Do the right thing

Actions speak louder than words. We trust each other to act independently to do the right thing, even when it’s not easy. We go the extra mile to WOW our customers and our coworkers. We get excited about the opportunity to help others.

Embrace The adventure

We are building something together that has never existed before. We are going to make mistakes and it’s going to be messy. We embrace the crazy adventure and expect the unexpected. We’re here to have fun.